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Ruben Vardanyan explains why he decided not to become potential Coca-Cola competitor


Ruben Vardanyan
Ruben Vardanyan

Photo: Vedomosti.ru/S.Porter


Yerevan/Mediamax/. Russian businessman and philanthropist Ruben Vardanyan said that he undertakes "very big responsibilities and risks and what I did earlier I do today, it’s just more systematic and integral”.

Ruben Vardanyan said this in his interview to Vedomosti newspaper.

“Many people think Vardanyan sold his company and start doing charity. That’s not true. I’m going to provide services to customers in investments projects, service and charity who would be united around me and get commercial benefits, quality services, and they will feel involved to interesting, bright and large-scale charity projects”, said the businessman.

“I have a great competitive advantage, that is -wide range of connections. There are people whom I got to know during my activities which are very diverse, through economic forums, for instance, World Economic Forum, or through implementation of joint social projects. Everything I do is based on knowledge and understanding of people.

“People trust me because they see I don’t only raise money for projects but also invest my own. I have successfully realized projects, people see them and understand how and with what principles they are implemented: all the raised funds are allocated to the project, not a single cent is wasted for operational expenses, money is not robbed and what is more important, it’s based on the principle of collegiality - no one attempts to subjugate the project”, noted the entrepreneur.

“For me, people are the most important asset. It’s critical for me with whom I work. For instance, I refused to get involved in a very good investment project recently. It was an excellent product, an organic drink containing only 60 calories, without sugar. Its sales are already permitted in the U.S. It can be a potential Coca-Cola competitor. It’s a fantastic project but I didn’t have faith in the people who do it and I won’t feel comfortable in such a project. I understand I can be mistaken. Perhaps, the project will be a great success and as an investor, I won’t earn very large amount of money”, said Ruben Vardanyan.

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