Yerevan /Mediamax/. Yerevan Brandy Company and its legendary ARARAT Armenian Brandies, Panarmenian Media Group and VivaCell-MTS continue supporting Aurora Humanitarian Initiative as key partners.

As in 2016, the companies will contribute to the 2017 Aurora Prize Ceremony and the series of special events.

“Cooperation with Aurora Humanitarian Initiative is very important for us as it raises awareness of the most pressing humanitarian issues and seeks for their solutions,” said Ara Grigoryan, Chairman of the Board of Directors of the Yerevan Brandy Company. “Aurora reintroduces Armenian culture and history to the world. It strengthens the brand of Armenia, highlighting the nation’s capacity and cultural heritage.  In this respect, the missions of ARARAT and Aurora Humanitarian Initiative align.”

“VivaCell-MTS is committed to Aurora Initiative in supporting implementation of the mission filled with sacrifices and dangers by modern-day devotees of humanism. The efforts to inform humanity about the genocides and the humanitarian disasters of the past, to condemn and to prevent their repetition are interrelated and are aimed at one purpose - to show the collective will of the progressive humanity and its commitment to spread the kind and the true across the world,” says VivaCell-MTS General Manager Ralph Yirikian.

“It is vital that the collaboration of Panarmenian Media Group and Aurora Humanitarian Initiative is advancing. Through our media channels and especially through the Armenia TV we raise awareness of the humanitarian issues among our audience in Armenia, Diaspora and the world and introduce Armenia in a new light,” said Armen Arzumanyan, General Director of Panarmenian Media Group. “We are very happy that on May 28th millions of people around the world will be able to watch the 2017 Aurora Prize Ceremony live on Armenia TV.”

“Aurora is grateful to its partners for their continuous support. We are also grateful to all the people and organizations that are contributing their resources to organize the Aurora Weekend events and the 2017 Aurora Prize Ceremony in the best way possible. Only together can we raise global awareness of the most pressing humanitarian issues and lend a helping hand to those in need,” said Arman Jilavian, CEO of Aurora Humanitarian Initiative.