Mediamax was the promoter of Deep Purple rock band’s vocalist Ian Gillan’s two concerts with the State Philharmonic Orchestra of Armenia that took place on March 26 and 27, 2010 in Yerevan’s “Aram Khachatrian” music hall.
“VivaCell-MTS” mobile operator was the general sponsor of the concerts, and bmi was the official partner and air-carrier.
Ian Gillan’s charitable concerts took place within the framework of “Rock Aid Armenia/Armenia Grateful 2 Rock” project, which is being implemented by Mediamax and Australian “Do Something” organization under the high patronage of Armenian President. The proceeds from two concerts (45.000 USD) were be directed to reconstructing Gyumri N6 music school, which functions in shelters. On October 1, 2009, Ian Gillan and other rock stars visited the school and promised their assistance in reconstructing it.